Water in hard water areas contains higher levels of minerals such as calcium and magnesium, which can dry out your skin. These compounds also do not mix well with the products we use and can result in residue which can exasperate existing skin conditions and cause additional irritation, leaving skin feeling dry and itchy.
A simple solution
A professionally installed water softener removes trace elements from hard water as it enters your home, creating noticeably softer water. Soft water not only causes less irritation to sensitive skins, but also creates a superior lathering action when combined with the products we use, meaning that you need to use less product and resulting in less residue left on your skin and a fresher, cleaner bathing experience all round.
60 % of the UK population live in hard water areas and it is estimated that 1 in 5 children and 1 in 12 adults suffer with eczema. This has prompted multiple studies into the causes and effects of this often debilitating skin condition.
The link between hard water and eczema is such that soft water pioneers Kinetico recently commissioned talkeczema – one of the UK’s largest eczema support groups – to conduct an independent product trial and survey, to see if soft water could relieve eczema symptoms.
A Kinetico water softener was installed in the homes of selected talkeczema members for a three-month period and participants filled out a questionnaire at the end of this period.
- 91% recorded less itchiness;
- 83% maintained that the water softener reduced the severity of their eczema;
- 67% of those who regularly applied emollients or steroid cream were using less.
Similarly, a government-funded clinical trial organised by the University of Nottingham Centre of Evidence-Based Dermatology installed water softeners in the homes of 336 children with eczema for a 12-week period. Benefits were reported by both the children and their parents and interestingly, 66% went on to purchase a water softener after the trial.
Talk to us about the possible life changing benefits of a Kinetico water softener on 01202 983858.